As of late August 2017, The Ordinary’s portfolio of retinoids has been extended based on valuable consumer feedback and, as part of these introductions, Advanced Retinoid 2% has been renamed to Granactive Retinoid 2% Emulsion to align with the new naming direction of the extended range.
The formula continues to offer an emulsion of 2% of the same advanced retinoid complex. The box and label change for the existing Advanced Retinoid will be in rotation for a few weeks as new packaging finds its way through distribution.
This formulation combines two forms of next-generation retinoid actives:
a) A 2% concentration of Granactive Retinoid which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of ageing than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid.
b) A sustained-delivery form of pure retinol in a protective capsule system which supports both the delivery and the effect of Granactive Retinoid. Both forms of retinoid used avoid the irritation associated with retinoids (including retinol) use while delivering better visible results against signs of ageing.